Hoist Finance is an asset manager specialising in non-performing loans. For more than 30 years, Hoist Finance has invested in and managed debt portfolios. Hoist Finance is a partner to international banks and financial institutions across Europe, acquiring their non-performing loan portfolios. Hoist Finance is also a partner to consumers and smaller companies in debt situations, creating long-term, sustainable repayment plans that enable them to honour their commitments. Hoist Finance is a regulated credit market company under the supervision of the Swedish Financial Supervisory Authority (SFSA), with operations in 15 European countries. Hoist Finance is listed on Nasdaq Stockholm.

By joining Hoist Finance, you will become part of a growing international business based at our modern headquarters in central Stockholm. You will work alongside engaged colleagues driven by strong business ethics and have the opportunity to make a meaningful contribution to Hoist Finance’s continued development.

Introduction to HoistSpar

HoistSpar is Hoist Finance’s retail savings brand, offering digital fixed-term deposit accounts to private individuals across seven European markets: Sweden, Germany, Spain, Austria, Ireland, the Netherlands and Poland. HoistSpar plays a central role in Hoist Finance's funding strategy and long-term growth. Deposits from the public are the company’s largest source of funding.

Operating under Hoist Finance’s Swedish credit market licence, HoistSpar serves customers across Europe through the freedom of services framework and is supervised by the Swedish Financial Supervisory Authority.

Founded in Sweden in 2009, HoistSpar has since expanded to six additional European markets and today has a team of around 20 people in Stockholm. As part of this development, HoistSpar launched its proprietary platform in Germany in November 2025 and in Spain in March 2026. With plans for further expansion, HoistSpar is now entering an exciting new phase.

HoistSpar provides a straightforward savings experience with competitive interest rates through its own proprietary platforms and dedicated customer service teams in Sweden, Germany and Spain, and through a third-party provider in its remaining markets.

All deposits are protected by the Swedish Deposit Guarantee Scheme, administered by the Swedish National Debt Office (Riksgälden), covering up to SEK 1,150,000 per depositor.

The role

As Growth & Performance Marketing Manager at Hoist Finance, you will take overall ownership of the marketing of HoistSpar’s savings products and play a key role in the company’s continued growth across Europe, with a particular focus on Sweden, Germany and Spain.

This is both a strategic and hands-on role. You will set the direction for HoistSpar’s marketing, translate business objectives into clear priorities and initiatives, and take an active role in driving them forward.

With a strong foundation in performance marketing and digital customer acquisition, you will also look beyond individual channels to strengthen brand awareness and identify new opportunities for sustainable growth.

As HoistSpar’s marketing expert, you will work independently while collaborating closely with management, internal functions and external specialists. Operating in a regulated financial environment, your ability to align stakeholders, navigate different perspectives and turn insights into action will be key to succeeding in the role.

Main responsibilities

• Own, develop and drive HoistSpar’s marketing strategy across priority markets, translating business objectives into clear priorities and initiatives.

• Drive digital customer acquisition and performance marketing, with a clear focus on growing the number of savings customers and deposit volumes.

• Build brand awareness and strengthen HoistSpar’s positioning across priority markets, balancing long-term brand building with commercial growth.

• Identify and evaluate new channels, target audiences and growth opportunities, including affiliate marketing and strategic partnerships.

• Use data and customer insights to guide marketing decisions, analysing customer acquisition costs, conversion and other relevant KPIs to optimise activities and investments.

• Take an active role in execution, while managing and challenging external partners and specialists within performance marketing, digital development and analytics.

• Adapt marketing activities to local market conditions and customer behaviour, with a particular focus on Sweden, Germany and Spain, while evaluating marketing opportunities in potential new markets.

• Collaborate closely with management and relevant internal functions to align and anchor marketing initiatives within a regulated financial environment.

Desired skills and experience

HoistSpar is looking for a commercially driven marketing professional with several years of experience across both strategic and operational marketing, ideally from banking, fintech, insurance or another financial services environment.

You have strong experience in digital customer acquisition and performance marketing, combined with a broader understanding of how brand, customer behaviour and digital channels contribute to commercial growth. You are comfortable using data and insights to make informed decisions and identify opportunities for improvement.

You are strategic yet hands-on, self-driven and comfortable taking significant ownership. You are confident setting direction, forming your own point of view and driving initiatives forward independently, while knowing when to involve and align with internal stakeholders and external specialists.

Experience working across multiple markets, particularly Sweden, Germany and Spain, as well as experience in affiliate marketing or a regulated environment, is considered an advantage. Fluency in Swedish and English is required, while additional European languages are a plus.

Is Hoist Finance your next employer?

At Hoist Finance, you will have the opportunity to make a significant impact on the marketing agenda and play an important role in the company’s continued development. You will join an international environment where your expertise, ideas and decisions can directly influence how HoistSpar develops across its European markets.

For the right person, this is an opportunity to shape the direction of HoistSpar’s marketing, combine strategy with hands-on execution and make a tangible contribution to the company’s continued growth.

For more information about the company, visit Hoist Finance’s website.

Your application

In this recruitment, HoistSpar is partnering with Boardtalk AB. Please submit your application via Boardtalk’s website. Interviews will be conducted on a rolling basis.

For further information about the position or the recruitment process, please contact Mats Holmberg on 072-853 23 13, mats.holmberg@boardtalk.se, or Clara Basak Öztürk on 070-790 06 21, clara.basak@boardtalk.se, at Boardtalk.

As part of the recruitment process, background checks will be conducted on final candidates.